Social Brand™

Key social media components combine to create and build your Social Brand; a methodical process including Social Media Strategy, Community Management, Influencer Outreach, Content Strategy, Content Development, SEO Integration and Social Media Advertising Services, each bringing visibility to your business.

Social Media Strategy

A precisely developed plan proceeding an analysis of your business’ current communication strategy. This plan outlines (at minimum) the benefits of using social media in your business, who to engage and how to measure the success of your campaign. We will develop an analysis of identity, conversations, sharing, relationships, reputation and groups providing a solid foundation based on targeting the target community.

Community Management

The Visability program will act as the “moderator” of your online community with varying roles dependant on the individual client’s needs. Community management, in short, will handle the collective and creative vision, create and manage relationships and collaborative processes.

Influencer Outreach

This service will sought after and identify key online influencers in the client’s market space. Visability will engage with planned tactics to go beyond the highly visible targets of bloggers and social media gurus, extend beyond this and identify a list of individuals with significant online reach to your influencer and client demographic.

Content Strategy

Planning the content creation, executing its delivery and dictating its governance, this is Content Strategy. With over thirty years of experience in journalism, advertorials, reports, custom publications, forums, blogs, video, roundtables, market research, surveys, executive breakfasts, conferences and think-tank summits Visability will access its network of writers and content producers (local and global) to ghostwrite, craft, create, listen, engage, refine and experiment with the above noted forms of content to provide a distinct voice that connects and socializes through the user’s graph.

Content Development

This service is the process of researching, writing, gathering, organizing and editing information for online social delivery to include pictures, graphics, videos, etc.

SEO Integration

We create a fully optimized site so that your business will receive maximum traffic from search engines including Yahoo and Google. It is the process of improving the internal and external areas of your site to ensure the most Visability possible.

Social Media Advertising Services

This service provides the ability to take advantage of group demographic information to appropriately target your audience reach. Networks, including Facebook, Linkedin and Youtube, are amongst the top Social network advertising sites. Clients can take advantage of fantastic paid advertising as well as the organic advertising approaches to be implemented via social networking sites.